Want to AI Accelerate your marketing? Book your discovery session today

What The Public Want to Know About Their Medicines

What The Public Want to Know About Their Medicines

In recent years, the importance of involving patients and the public in their healthcare has been increasingly recognised. The increased accessibility of healthcare information, availability of technology and growth in self-management of health problems have led to...
Top 6 Marketing Approaches for the Pharmaceutical Sector

Top 6 Marketing Approaches for the Pharmaceutical Sector

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. – The Chartered Institute of Marketing. Pharmaceutical organisations regardless of where it sits within the supply chain or whether it...