Getting Straight to the Patient Voice with PatientMetRx®

Getting Straight to the Patient Voice with PatientMetRx®

What’s new? Our website. Why does it matter? We are getting straight to the patient voice with PatientMetRx®. There are plenty of data stories that allow you to explore complex insights and apply them to take action against certain issues. Therefore, data stories are...
Marketing Course Correction

Marketing Course Correction

“The only thing that is constant is change.” – Heraclitus   Keep you head up & look ahead It is easy in Pharmaceuticals to have a heads-down approach to business. Brand managers and Marketing Directors are involved in micro-level decisions and can...
ROI From Marketing Spend

ROI From Marketing Spend

“The key to growth in the Pharma space is more closely associated with understanding consumer needs as opposed to creating or improving products. With this in mind, pharma marketers need to place emphasis on identifying customer needs and finding solutions to...
Strategic Brand Planning In Pharma

Strategic Brand Planning In Pharma

“Brand planning is the process of allocating resources to a strategy designed to achieve a business objective that drives a brand closer to delivering on a valuable future vision.” The importance of effective strategic brand planning remains top of mind for business...
The Future of Pharma Marketing

The Future of Pharma Marketing

The marketing spend in the pharmaceutical sector has increased by nearly 70% in the past 20 years and now totals nearly $30 billion dollars.  The question is whether the current approach to pharma marketing will continue to work in the evolving new world of...