Recognising Social Change in Healthcare Data

Recognising Social Change in Healthcare Data

When it comes to ensuring that patients have a satisfactory healthcare journey, the availability and effective use of data is critical. Of course, with the continued proliferation of data, from wearable devices through to the rise of ‘big data’, it is easy to be...
Marketing to patients in uncertain times

Marketing to patients in uncertain times

The post-Covid world is unpredictable; there is little that hasn’t been touched by the pandemic. Whilst the “new normal” has many remnants of our old lives, there is a sense of unpredictability and vulnerability that we didn’t have to face...
Psoriasis Patient Support

Psoriasis Patient Support

The Importance and Relevance of PSP’S Patient support programmes (PSPs) are increasingly important for pharmaceutical companies. According to Deloitte they have “the ability to wrap services around their leading-edge therapies, in order to deliver superior...