by PatientMetRx | Oct 31, 2022
Patient-centricity has been a buzzword in pharma for more than a decade. As a concept, the term sprung from a desire to bring patients right into the heart of the industry and ensure that their views and experiences are baked into the development of drugs, as...
by PatientMetRx | Sep 9, 2021
The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by...
by PatientMetRx | Jun 17, 2021
The principles of patient-centred care are increasingly stressed as part of health care policy and practice. Explanations for why some practitioners seem more successful in achieving patient-centred care vary, but a possible role for individual differences in...
by PatientMetRx | Jun 15, 2021
A new podcast aimed at Pharma marketeers, and everyone interested in how technology can help create better health outcomes for patients, has launched over the last week. Making The Patient Voice Matter Sponsored by PatientMetRx, the only data insight service...
by PatientMetRx | Jun 14, 2021
We (still) have an industry that behaves as if the molecule does all the work, and that simply getting it into the pipeline is 99% of what matters… However, 2020, more than ever, revealed how much difference a company, and its decisions, can make. Here’s to the...
