Digital Trends for Global Brand Building

Digital Trends for Global Brand Building

The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by...
Podcast: Making the Patient Voice Matter

Podcast: Making the Patient Voice Matter

A new podcast aimed at Pharma marketeers, and everyone interested in how technology can help create better health outcomes for patients, has launched over the last week. Making The Patient Voice Matter  Sponsored by PatientMetRx, the only data insight service...
Pharma Innovation & Invention

Pharma Innovation & Invention

We (still) have an industry that behaves as if the molecule does all the work, and that simply getting it into the pipeline is 99% of what matters… However, 2020, more than ever, revealed how much difference a company, and its decisions, can make. Here’s to the...
The Rise of Customer Care In Pharma

The Rise of Customer Care In Pharma

In a time when customers are better informed and have high expectations for product quality and support, pharmaceutical companies want partners who can provide great service to ensure maximum productivity and product success. There is noticeably momentum surrounding...