The Role of Persona in Medicine Demographics

The Role of Persona in Medicine Demographics

What is a Patient Persona? To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular...
Patients are People first!

Patients are People first!

How do you translate patient-centered ambition into reality? #dothingsdifferently  The answer is, listen to your patients, how you do that can be the tricky bit.  For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard...
#DoThingsDifferently

#DoThingsDifferently

“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what is stopping you?  At Talking Medicines our North Star is to give patients a voice, to use AI-driven data tech to provide...
Strategic Brand Planning In Pharma

Strategic Brand Planning In Pharma

“Brand planning is the process of allocating resources to a strategy designed to achieve a business objective that drives a brand closer to delivering on a valuable future vision.” The importance of effective strategic brand planning remains top of mind for business...
The Future of Brand Strategy

The Future of Brand Strategy

Brand strategy today resembles popular music in the 1960s: “The times they are a-changin’.” Consumers now jump from brand to brand, product to product, and site to site at a flick of their wrists. At the same time, brand relevance remains high. Brands are beacons of...