Optimising Value Through AI

Optimising Value Through AI

Artificial intelligence-enabled technologies are transforming the different parts of the biopharma industry value chain, creating new business opportunities. This blog focuses on how companies can use AI to improve drug launches and their commercial models. Why Launch...
The Role of Artificial Intelligence within Mental Health

The Role of Artificial Intelligence within Mental Health

Following mental health awareness week it is important to recognise that 1 in 4 people will experience a mental health problem of some kind each year in England. Research is starting to uncover the complicated causes of these diseases which can include genetics, brain...

Deeper Human Connections with AI

If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to understand the voice of the customer. Therefore, 44% of corporations now operate voice of the customer programs to driver customer experience and innovation....
Creating Jobs for the Future with AI

Creating Jobs for the Future with AI

Almost every industry is leveraging the use of AI. The benefits include helping to enhance human efficiency, reduce repetitive work and enhance work efficiency. However, there is fear surrounding AI and the possibility of eliminating a lot of human jobs.  Over 7...
Personalised Data for Personalised Medicine

Personalised Data for Personalised Medicine

Personalised medicine is about getting patients on the right medicine, at the right time on the right dose. Many factors play into achieving this, none more so than patient involvement in their treatment plan – sharing their opinions and feelings at different stages...