Getting Straight to the Patient Voice with PatientMetRx®

Getting Straight to the Patient Voice with PatientMetRx®

What’s new? Our website. Why does it matter? We are getting straight to the patient voice with PatientMetRx®. There are plenty of data stories that allow you to explore complex insights and apply them to take action against certain issues. Therefore, data stories are...
Artificial Intelligence (AI) & Ethics

Artificial Intelligence (AI) & Ethics

The World Health Organisation It is great to see that the European Commission and The World Health Organisation (WHO) have now published their paper on the use of Artificial Intelligence (AI). WHO has drawn up six main principles, the European Commission have three...
Shaking Up the Social Media Landscape

Shaking Up the Social Media Landscape

According to a study by Hootsuite, 55.1% of the global population uses at least one social media platform—that is 4.33 billion people. On average, users spend 2 hours 22 minutes on social media each day. That is a lot of people spending a lot of time watching...
AI – A Supportive Tool During Covid-19

AI – A Supportive Tool During Covid-19

Artificial intelligence (AI) is being used as a tool to support the fight against the viral pandemic that has affected the entire world since the beginning of 2020. The press and the scientific community are echoing the high hopes that data science and AI can be used...
Optimising Value Through AI

Optimising Value Through AI

Artificial intelligence-enabled technologies are transforming the different parts of the biopharma industry value chain, creating new business opportunities. This blog focuses on how companies can use AI to improve drug launches and their commercial models. Why Launch...