The Future of Customer Services with AI

The Future of Customer Services with AI

Research in multiple therapeutic areas has shown that when physicians prescribe a drug, the efficacy, safety and side-effect profile of the drug account for only 50% to 60% of the physician’s choice—and that figure has declined over time. The other 40% to 50% is based...
Podcast: Making the Patient Voice Matter

Podcast: Making the Patient Voice Matter

A new podcast aimed at Pharma marketeers, and everyone interested in how technology can help create better health outcomes for patients, has launched over the last week. Making The Patient Voice Matter  Sponsored by PatientMetRx, the only data insight service...
AI Empowers Humans with Machine Intelligence

AI Empowers Humans with Machine Intelligence

There is a common stigma surrounding AI and its ability to compete or replace the need for human capabilities. However, Tom Gruber, co-creator of Apple’s Siri explains that ‘Humanistic AI’ can successfully empower humans with Machine Intelligence. Here are...

Q&A: What Are the Sources of Data for PatientMetRx?

PatientMetRx is driven by patient generated content. We know that 50% of the world’s population is online and patients talk about their medicines a lot.  How Are We Patient Centric? We  put the patient at the centre of what we do and source data dynamically from...