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Strategic Brand Planning In Pharma

Strategic Brand Planning In Pharma

“Brand planning is the process of allocating resources to a strategy designed to achieve a business objective that drives a brand closer to delivering on a valuable future vision.” The importance of effective strategic brand planning remains top of mind for business...
The Future of Brand Strategy

The Future of Brand Strategy

Brand strategy today resembles popular music in the 1960s: “The times they are a-changin’.” Consumers now jump from brand to brand, product to product, and site to site at a flick of their wrists. At the same time, brand relevance remains high. Brands are beacons of...
ESG at PatientMetRx

ESG at PatientMetRx

The E in ESG, environmental criteria, includes the energy your company takes in and the waste it discharges, the resources it needs, and the consequences for living beings as a result. Not least, E encompasses carbon emissions and climate change....
Health Data & The SDG Agenda

Health Data & The SDG Agenda

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals...
Key CSR Trends

Key CSR Trends

What is CSR? Corporate sustainability consists of adopting a strategy that enables companies to achieve a balance between the environmental, economic, humanistic and social aspects. Therefore, it produces value by achieving corporate performance in the long term and...