by PatientMetRx | Aug 11, 2021
What is a Patient Persona? To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular...
by PatientMetRx | Aug 2, 2021
How do you translate patient-centered ambition into reality? #dothingsdifferently The answer is, listen to your patients, how you do that can be the tricky bit. For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard...
by PatientMetRx | Aug 2, 2021
“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what is stopping you? At Talking Medicines our North Star is to give patients a voice, to use AI-driven data tech to provide...
by PatientMetRx | Jul 22, 2021
As social platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution. These rapid changes present a whole new challenge for brands and social media marketers as they have to constantly review their existing...
by PatientMetRx | Jul 22, 2021
The five global shifts reshaping the world we live in. What are the implications for organisations, industries and wider society, right now and in the future? How can we shape and respond to them? Rapid Urbanisation Our future is set to be urban. Today, more than half...
by PatientMetRx | Jul 22, 2021
Subcultures A Subculture is a group of people who share a set of secondary values, such as environmentalists. Many factors can place an individual in one or several subcultures. People of a subculture are part of a larger culture but also share a specific...
