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The Role of Persona in Medicine Demographics

The Role of Persona in Medicine Demographics

What is a Patient Persona? To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular...
Patients are People first!

Patients are People first!

How do you translate patient-centered ambition into reality? #dothingsdifferently  The answer is, listen to your patients, how you do that can be the tricky bit.  For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard...
#DoThingsDifferently

#DoThingsDifferently

“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what is stopping you?  At Talking Medicines our North Star is to give patients a voice, to use AI-driven data tech to provide...
Do you know the key social trends for 2021?

Do you know the key social trends for 2021?

As social platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution. These rapid changes present a whole new challenge for brands and social media marketers as they have to constantly review their existing...
Five Global Shifts Reshaping The World

Five Global Shifts Reshaping The World

The five global shifts reshaping the world we live in. What are the implications for organisations, industries and wider society, right now and in the future? How can we shape and respond to them? Rapid Urbanisation Our future is set to be urban. Today, more than half...