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We Know Patients, We Know Medicine

We Know Patients, We Know Medicine

Here at Talking Medicines we aren’t just pioneers in creating a cutting edge artificial intelligence platform but our knowledge and understanding of the industry started with the patient first. It all started by connecting patients to their medicines with…...
Artificial Intelligence (AI) & Ethics

Artificial Intelligence (AI) & Ethics

The World Health Organisation It is great to see that the European Commission and The World Health Organisation (WHO) have now published their paper on the use of Artificial Intelligence (AI). WHO has drawn up six main principles, the European Commission have three...
ROI From Marketing Spend

ROI From Marketing Spend

“The key to growth in the Pharma space is more closely associated with understanding consumer needs as opposed to creating or improving products. With this in mind, pharma marketers need to place emphasis on identifying customer needs and finding solutions to...
Regulatory & Compliance

Regulatory & Compliance

Overview At Talking Medicines, we understand how regulated the pharmaceutical industry is, and understand that within the industry there are many unclear areas around Artificial Intelligence (AI). We are closely following the guidance around this from regulators,...
The Role of Persona in Medicine Demographics

The Role of Persona in Medicine Demographics

What is a Patient Persona? To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular...
Patients are People first!

Patients are People first!

How do you translate patient-centered ambition into reality? #dothingsdifferently  The answer is, listen to your patients, how you do that can be the tricky bit.  For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard...