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Marketing Course Correction

Marketing Course Correction

“The only thing that is constant is change.” – Heraclitus Keep you head up & look ahead It is easy in Pharmaceuticals to have a heads-down approach to business. Brand managers and Marketing Directors are involved in micro-level decisions and can support multiple...
The Role of Geotagging Location

The Role of Geotagging Location

What is Geotagging?  Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. Geotags can be applied to photos, videos, websites, text messages, and QR codes, and could also include time stamps or other...
We Know Patients, We Know Medicine

We Know Patients, We Know Medicine

Here at Talking Medicines we aren’t just pioneers in creating a cutting edge artificial intelligence platform but our knowledge and understanding of the industry started with the patient first. It all started by connecting patients to their medicines with…...
Artificial Intelligence (AI) & Ethics

Artificial Intelligence (AI) & Ethics

The World Health Organisation It is great to see that the European Commission and The World Health Organisation (WHO) have now published their paper on the use of Artificial Intelligence (AI). WHO has drawn up six main principles, the European Commission have three...
ROI From Marketing Spend

ROI From Marketing Spend

“The key to growth in the Pharma space is more closely associated with understanding consumer needs as opposed to creating or improving products. With this in mind, pharma marketers need to place emphasis on identifying customer needs and finding solutions to...
Regulatory & Compliance

Regulatory & Compliance

Overview At Talking Medicines, we understand how regulated the pharmaceutical industry is, and understand that within the industry there are many unclear areas around Artificial Intelligence (AI). We are closely following the guidance around this from regulators,...