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The Power of The Patient Confidence Score

The Power of The Patient Confidence Score

What’s The Patient Confidence Score? PatientMetRx® captures the voice of the patient by medicine through collecting social signals from patients at scale from social media, connected devices, blogs, forums and reviews. The fragmented patient voice is filtered...
Getting Straight to the Patient Voice with PatientMetRx®

Getting Straight to the Patient Voice with PatientMetRx®

What’s new? Our website. Why does it matter? We are getting straight to the patient voice with PatientMetRx®. There are plenty of data stories that allow you to explore complex insights and apply them to take action against certain issues. Therefore, data stories are...
Why Culture Matters.

Why Culture Matters.

We believe that our culture is what separates us from other health tech or social intelligence companies. What is Culture? Culture starts with what people do and how they do it. In any industry, what people do may not differ dramatically, but high-performing...
Digital Trends for Global Brand Building

Digital Trends for Global Brand Building

The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by...
Marketing Course Correction

Marketing Course Correction

“The only thing that is constant is change.” – Heraclitus Keep you head up & look ahead It is easy in Pharmaceuticals to have a heads-down approach to business. Brand managers and Marketing Directors are involved in micro-level decisions and can support multiple...
The Role of Geotagging Location

The Role of Geotagging Location

What is Geotagging?  Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. Geotags can be applied to photos, videos, websites, text messages, and QR codes, and could also include time stamps or other...