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The five global shifts reshaping the world we live in. What are the implications for organisations, industries and wider society, right now and in the future? How can we shape and respond to them?
It is important that marketeers use trend insights to understand the people they serve and to connect meaningfully in the future.
It is important to celebrate businesses that use their creativity and resources not only to boost their own bottom lines, but also to help make the world a better place. This blog highlights the top 8 companies leading in change according to Fortunes ‘Change the World’ list.
It was health literacy week here in UK last week and it got me thinking as Pharma heads into its planning for 2022, are we really speaking the same language when it comes to content for patients?
The importance of effective strategic brand planning remains top of mind for business leaders in pharma given customers’ high expectations and increasing volatility, uncertainty, complexity, and ambiguity in the market.
Brand strategy today resembles popular music in the 1960s: “The times they are a-changin’.”